We are going to show you how you can promote NFT’s on social media and stand out from the crowd. Read on!
1.Build a Large Following on Social Media
The first step is building a loyal audience across all social media platforms. Having a larger audience brings in more exposure for your NFTs as well as credibility. If you take a look at all the record-high NFT sales, you will find that they all have one thing in common — huge social media followers and communities.
- Leverage the Right Keywords and Hashtags
Even with a huge following or 1M+ followers, you still need to optimise your NFT posts to reach a bigger audience. Remember, the next high-level investor you’re looking for might as well as not be among your current followers. Keywords and hashtags increase the visibility of your promotional content among users searching for particular information.
But, what makes a good hashtag? Keep your hashtags collection short and memorable so that users can easily remember or quote them when engaging you in the comment section. In the same spirit, choose hashtags that are pretty popular and obvious, something that an everyday user will likely search. As for placement, hashtags can appear anywhere in your posts, whether in the middle or at the end, provided they add value to the subject.
- Create Promotional Posts That Resonate with Your Audience
Although NFTs are already popular, they are still a work in progress, given that we are in an era driven by rapid innovations. That said, your audience probably has a lot of questions and concerns regarding any NFT project you’re promoting. It will help if you figure out what they would want to know and reflect that in your post. For instance, is the project fractionalized to allow partial ownerships? What’s the inspiration behind the NFT collection?
Answering these questions in your posts allows you to connect with more qualified leads that will likely spend on the NFT if they are convinced that it embodies their interests and expectations.
- Put More Focus on the Right Social Media Platform
It’s great to have pages on every social media site to promote your NFTs. However, some platforms have a greater potential of generating more qualified leads than others. For instance, you can get more likes on Instagram but Twitter posts will still outshine your Insta stories in creating a buzz around your NFT project.
However, some artists also get a breakthrough on other platforms, such as Telegram. Instead of promoting blindly, do in-depth research to find a suitable platform that creates a bigger impact on your marketing campaign and then put more focus on that.
- Who Are You? Personality Matters on Social Media
Of course, you’re on social media to generate sales for your current or upcoming NFT project. However, it’s worth noting that not all social media users connect with promotional content. Some want to know you as a person before looking into your proposition. Briefly, they want to see the human side of the face behind the NFT project.
Sometimes, taking a break to engage your audience at a personal level or context can arouse interest in your projects. Remember, projects, such as art connect emotionally with collectors. Let them know what you think when happy or sad and how that influences some of your NFT projects. You can also share behind-the-scenes snippets on how you create or mint some collections.
- Have a Social Media Content Calendar
Any strategy implemented without a formidable plan likely fails before it materialises. The same applies to promoting your NFTs on social media. It will help if you leverage social media content calendar tools for organising and publishing all your campaigns effectively. With a content calendar in place, you can get better insights into what makes a great impact and what doesn’t in terms of promoting your NFT collections. Most of these tools come with built-in tools for analytics after publishing.
Even better, you can schedule automatic posting to post your content even when you’re not around, say on a vacation. This also saves you more time to focus on creating other NFT collections and engaging potential buyers via direct messages.
- Partner with Influencers
Influencers play an integral role in social media marketing. With the right budget and partner on your side, you can even achieve life-long success overnight. Well, getting a seven-figure buyer for your NFT collection means more money than you could probably make in a lifetime as a regular employee.
There are two types of influencers that you can partner with, including big names that generate interest and micro-influencers who do well in steering engagement. Either way, both will help enhance the visibility of your NFT collection.
Promoting Your NFTs on Social Media Can Influence Overnight Success
Social media remains the most powerful tool for engaging the masses in the 21st century. Leverage these tips to position your NFTs for better visibility and awareness. The more internet users engage about your NFT collection, the more its intrinsic value increases. Get started by finding NFT developers for your project with NFT developer jobs at niftyjobs.com